Taylor Gutierrez

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Work

About

Contact

Project Summary:

  • Client: The Window Screener

  • Industry: Home services

  • Scope: Brand identity / Web design / Visual direction

  • Timeline: Two weeks

Redesigned an outdated website and developed a stronger visual identity for The Window Screener. The project focused on improving brand recognition while creating a responsive, mobile-friendly website that builds trust, clearly communicates services, and increases conversions.

Website Before

The old website looked dated and made the business feel less trustworthy. Visitors were leaving within seconds, costing the company valuable leads. The redesign focused on clarity, credibility, and a better first impression.

Website After

The new website built trust, clarified the service offerings, and created a stronger path from first impression to conversion.

Within three months of launch, the new website helped increase conversions and build trust with potential customers.

New website instantly built more trust among visitors seeing an increase in conversions within 3 months.

Mobile Site

The previous website wasn't designed for mobile, causing content to clip and important information to disappear off-screen, leading to poor user experience. Since over 90% of visitors came from mobile devices, the redesign prioritized a responsive, mobile-first experience that improved usability and increased conversions.

Previous site had no mobile integration. Pages would load with content clipping off screen and important info being entirely cut off.


Data showed that 90% of the sites visitors were from mobile so it was crucial to create a clear and foward working mobile site.

Logo Design

The original logo was a generic wordmark that did not communicate the company's quality or professionalism. I developed a primary logo, with a vertical lockup, and horizontal lockup for use across different applications.

Early logo explorations and sketches showing the process behind the final direction.

Outcome

The redesign gave The Window Screener a clearer, more trustworthy presence across desktop and mobile. The new system made services easier to understand, calls to action easier to find, and the brand more recognizable across every customer touchpoint. Within a few weeks after launch, client saw an increase in conversions.

Have an idea, business, or messy website that needs a clear next step?

Have an idea, business, or messy website that needs a clear next step?